HELPING THOSE WHO ARE FOOD INSECURE IS IMPORTANT.
SO IS PROMOTING YOUR BUSINESS.
​
YOU CAN DO BOTH.
Over 500,000 people use a food bank in Ontario every month.
​
More than 1/3 of those are children.
​
Seniors, students and recent graduates in rural communities are the
fastest growing percentage of food bank users.
THE CONE AND EDELMAN CONSUMER SURVEY REPORTS...
​
1. 84% of Canadians are more likely to give their
business to a company that supports
local causes over a company that simply offers
discounts.
2. 67% of Canadians trust a company that
actively supports a societal issue, while only
19% trust a company that does not.
3. 90% of consumers want these companies to
post information about their efforts
4. 70% of Canadians are more likely to
recommend a brand that supports a good
cause over one that doesn’t.
5. 89% of Canadians believe that business needs
to place at least equal weight on society’s
interests as on business’s interests and will
support those that do.
OUR GOAL IS TO HAVE YOUR COMPANY RECOGNIZED ALONG SIDE THIS IMPORTANT EVENT. THIS ISN'T A DONATION, IT IS SMART ADVERTISING
THE BENEFITS OF SPONSORING FOR A SMALL BUSINESS.
​
-
Increases brand loyalty and drives sales.
-
Strengthens brand and product awareness.
-
(Logo placement in a variety of places will add to an increase in your brand awareness. Being recognized as a sponsor will communicate value and support with the audience at the event.)
-
Highlights community responsibility by showing that your company cares about its region and is prepared to invest in its future.
-
Builds new and deeper community networks.
-
Offers the opportunity to have the public sample a new product or receive a discount on a later purchase.
-
Is a good way to entertain clients or reward employees with your free or discounted tickets.
-
Allows you to reach a wider market.
-
Helps your company to retain or motivate employees by encouraging company pride.
-
Helps you to create or project a company personality or style, which distinguishes you from others in the market.
-
Offers up a wide variety of marketing along side a meaningful cause.
-
(All events have their own marketing efforts to make sure the event is well attend and generally successful. When sponsors decide to be involved, they will automatically get the benefit of being promoted throughout the process.)
-
Can be used to further your recognition in all your marketing efforts.
-
Helps to create, develop and enhance your company’s credibility as a local leader.
-
(Companies in general have few opportunities to build trust and establish rapport with their customers and prospects. Getting involved with an event and being seen as dependable and supportive will accelerate the process. Attending an event is important but standing out in the crowd by being a sponsor will highlight you and your business with a captive audience.)
WHAT OTHER BUSINESS LEADERS SAY ABOUT SPONSORING.
Growing concern for the environment will continue to influence business strategies and community investment decisions and we will continue to align with organizations that are making a measurable impact on our collective environmental footprint.
Randy Eresman
President and
Chief Executive Officer
Encana Corporation
There is no doubt Canada’s businesses need to
work more collaboratively with our partners in the charitable sector; businesses play a vital role in supporting our local communities through the work of charitable organizations, which contribute greatly to the quality of life of Canadians.
Paul Kelly
President and
Chief Executive Officer
First Calgary savings
To do well in business we must do good in our
communities, as we recognize the symbiotic relationship between our company, our people and our communities in our efforts to differentiate ourselves in the hearts and minds of consumers, and to attract and retain employees who become remarkably loyal to companies that provide them with opportunities to give back
Darren Entwistle
President and
Chief Executive Officer
Telus Corporation